At Digital Value Capture® we’ve built a free app with accessible online training to help people evaluate ideas for new products and services. 

We walk you through a step-by-step process to find out whether anyone actually cares enough about your idea to buy it.

When you learn to see pain and problems in the world clearly, you can start to design products and services that people really want.

We’re helping you prepare for the future of work by learning to think differently. 



Photo by Dylan McLeod on Unsplash

We've translated the Digital Value Capture® framework into a series of app modules. Problem Buster - the first module - is free.

Learning a new skill can be tricky. That's why we've created a series of courses to help you get started, build your skills and expand your expertise.


This program helps build your skills with expert coaching from Stephen Alexander, as he explains how to get the most from the app.


This course is closed for enrollment.

Why does value matter?


The future is suddenly very uncertain. In the post-COVID economy, money supply will dry up. Many jobs have already disappeared — possibly forever. Businesses large and small are turning to automation, using software and robots to replace workers and reduce costs.

So how do we create new jobs that robots can’t steal? We sharpen the skills that make us human.

Because robots can’t feel and connect with people. Machine learning systems aren't very good at talking to people, understanding their problems and then designing creative solutions that actually fix those problems. And they’re not great at making sure technology delivers what people really need, or persuading people to support good ideas by explaining how a product can ease a customer’s pain.

If you learn how to do those things, a robot will never replace you. Instead, you can create jobs for yourself — and for others — that a robot can’t do. 

In the future, that’s the kind of job security we’ll all need. 


Photo by Ante Gudelj on Unsplash